Traditionally, when investors bought good growth stocks they looked for reasons to buy, like:
“oh, Apple is a great company, new iPhones coming…” etc.
When investors want to invest into value stocks, they have to change the logic and look if the reasons that let other people to sell them ARE GOING AWAY!
That is right – you don’t look for good news, it is enough to reduce negative news, like:
“So, this small cap energy company is not going bankrupt? Great, BUY!”